DisneyXD.com is a game portal and community site for the Disney television channel aimed at young males. My role as Creative Director for Disney Online was to ensure a seamless experience from broadcast television to online, select or build casual games that fit the brand, and create an engaging meta-game structure across the site. I worked with an internal team and an external partner to create the avatar customization system, point structure, friends list, and account system. I also directed the community management effort.